KETTLER: Fit for the future
The name KETTLER has stood for quality and innovation in sports equipment for decades. Now, the heritage brand is kicking off a new era with a bold rebranding!We had the opportunity to support KETTLER through this exciting transition and develop a comprehensive campaign. In close collaboration with the KETTLER Sport team, we repositioned the brand and presented it as the ideal partner for a modern fitness lifestyle.
The focus was on the new products: with engaging visuals that show fitness in everyday life, we aimed to inspire and motivate customers.In a second phase, we continued the campaign with another product series shot in a daylight studio — highlighting the diversity of KETTLER’s range.